Pacsun Names Brie Olson as Sole CEO; Co-CEO Mike Relich to Retire – Footwear News

Pacsun co-CEO and board member Brie Olson has been named the company’s sole CEO, effective June 15.

The Gen Z-preferred fashion retailer also announced on Friday that Mike Relich will retire from his role as co-CEO, though he will continue to serve as vice chairman of its board of directors.

Pacsun appointed Olson as co-CEO in March, to serve alongside Relich. She previously served as Pacsun’s president and board member and was appointed co-CEO to replace Alfred Chang, who left the retailer after 17 years to join Fear of God as its CEO.

“I am excited to continue this adventure as the CEO of Pacsun, which is a cultural force on the forefront of fashion, music and sports,” Olson said in a statement. “It is a privilege to work beside our talented team to bring the best brands, curated products and most innovative collaborations to our community of passionate young people around the world. I would like to thank Mike for his partnership and look forward to continuing to collaborate with him on the board.”

Olson joined Pacsun in 2006 as senior design director for women’s. Throughout her 17-year tenure, she has served has chief brand officer, chief merchandising officer and SVP of merchandising and design. She was named president in 2021.